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Kanban CRM for Website Chat: From First Chat to Subscription, Without Losing Track

Capturing the contact is just the start.

Our Clients Companies that trust the operation

+180k

Messages and media exchanged every day

+1,200

Companies that trust our solutions

+40k

Automations built on our platform

O que é CRM Kanban para Chat de Site

The Kanban CRM for Website Chat by Nexloo organizes leads and deals in a visual Kanban-style pipeline integrated with WhatsApp, natively connected to Website Chat. Take advantage of capturing visitors at the moment of highest purchase intent with professional automation and organized support through the Nexloo platform.

Website Chat is a strategic channel for companies seeking closeness with customers. With the Kanban CRM for Website Chat, transform conversations in Website Chat into business opportunities with quick responses, intelligent automation, and complete visibility of each interaction.

Results

Benefícios do CRM Kanban para Chat de Site

What changes when the website visitor enters the funnel already qualified.

99%

Open rate in Website Chat

Kanban CRM for Website Chat leverages capturing visitors at the moment of highest purchase intent to ensure your messages are read.

3x

More conversions through the channel

Engage leads directly in Website Chat where they are already engaged, increasing response rates.

24/7

Active presence in Website Chat

Automatically respond in Website Chat at any time, ensuring no opportunities slip away.

60%

Reduced response time

Automation in Website Chat resolves simple issues instantly, freeing up agents for complex cases.

Features

Funcionalidades do CRM Kanban para Chat de Site

Recursos projetados para transformar o atendimento no segmento de chat de site.

Visual drag-and-drop pipeline

Move deals between funnel stages with intuitive drag-and-drop and see progress instantly.

Funnel stage automation

Automatic rules move leads between columns based on actions, elapsed time, or scoring.

Enriched cards with history

Each card displays contact information, conversation history, and pending next actions.

Multiple customizable pipelines

Create separate funnels for different products, teams, or processes with custom stages.

Visual pipeline with drag-and-drop

Move deals between funnel stages with drag-and-drop and visualize the total value at each stage.

Automatic activity logging

All interactions via chat, email, and phone are automatically logged in the contact's history.

Funnel that arises from the conversation

The card is not created manually afterward: it appears when the conversation starts, already with the contact, the source channel, and the history attached. No one needs to remember to register anything.

Drag to change stage

Moving the deal from one column to another is done by dragging the card. The stage changes, the entry date is recorded, and the automation for that phase triggers — without an intermediate form.

Multiple funnels, one for each process

New sales, renewals, post-sales, and recovery have different stages and don't fit in the same framework. Each becomes its own funnel, with its own rules.

Custom fields by business

Tax ID, contract number, product of interest, source of referral. You define what needs to be recorded, and the field applies to all cards in that funnel.

Task with a date on each card

Every deal carries its next action and the date for it. What is due today appears on the responsible person's list; what has passed the deadline shows up in red for the manager.

Responsible for the card, not the queue

Each deal has an owner, and the owner appears on the card. Transferring means changing the responsible party — and the entire history goes along, without passing anything verbally.

Reason for loss is mandatory

A lost deal only leaves the funnel with a recorded reason. This list at the end of the quarter tells you if you lose due to price, deadline, or delay.

Automation by stage change

Did it go into "proposal sent"? Trigger the follow-up email and create the return task in three days. The rules are yours, and they run automatically.

Forecast for closing by stage.

Each stage has a probability, and the weighted value of the funnel comes from that. The forecast shifts from being a manager's guess to a calculation.

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Segments

Para quem é o CRM Kanban para Chat de Site

The B2B operations that benefit the most from a CRM linked to the website chat.

Empresas com presença forte no Chat de Site

Negócios com 100+ mensagens/dia

High volume of messages in Website Chat without automation causes delays and loss of leads.

Marcas que vendem via Chat de Site

E-commerces e serviços digitais

Potential customers in Website Chat abandon when they do not receive a quick response.

Equipes de suporte via Chat de Site

Times de 3-20 atendentes

Agents cannot manage the volume of tickets in Website Chat manually.

Consultative sales with a long cycle

Starting from 3 users

They have negotiations that last weeks and go through several hands — and need to know where each one left off without asking anyone.

High volume lead operations

Starting from 3 users

They receive more opportunities than they can keep track of and lose them due to forgetfulness, not price.

Post-sales, renewal, and expansion

Starting from 3 users

They need a funnel separate from new sales, with its own stages and renewal timelines.

Professional services with a proposal

Starting from 3 users

They send budgets and rely on manual follow-up — which is exactly what disappears when the week gets busy.

Health and aesthetics with treatment plan

Starting from 3 users

They present budgets that are rarely approved on the spot and need to resume the conversation days later.

Real estate, vehicles, and high-value goods

Starting from 3 users

They work on few high-value opportunities, where losing track of one is costly.

Education and enrollments

Starting from 3 users

They have a concentrated season and need to know how many enrollments are at each stage before the window closes.

Billing and debt recovery

Starting from 3 users

Leads agreements with stages and deadlines that need to be monitored by time, not by memory.

Recruitment and selection processes

Starting from 3 users

They move candidates through stages of a process and need to see where each position got stuck.

What sets us apart

Por que escolher Nexloo para Chat de Site

What's included in the plan for those selling with a long cycle.

  1. CRM natively integrated with WhatsApp

    Unlike generic CRMs, Nexloo's Kanban was built for messaging conversations from the start.

  2. Automation without complexity

    Visual automation rules that anyone can set up, without complex flows or coding.

  3. Instant pipeline visualization

    See in seconds where each deal stands, which need action, and which are stalled.

  4. Centralized data in each card

    All lead information, history, and next steps in one accessible place.

Ecosystem

Integrations that simply work.

Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it

Where the conversation flows to

  • Parceiro OficialMeta
  • Zapier
  • HubSpot
  • Salesforce
  • RD Station
  • Pipedrive
  • API REST

Where the lead comes from, and where the team works after

  • Mais pedidaMeta Ads
  • Google Ads
  • Meta Lead Forms
  • Google Sheets
  • Google Calendar
  • Shopify
  • Slack

What's changing

The visitor became a lead. And then?

Capturing contact information is the beginning of the process, not the end. In a long-cycle B2B sale, what determines the quarter is the follow-up in the following weeks — and it doesn't fit into a spreadsheet.

The operation, compared

Scenario
  • Qualified visitors entering the funnel — today23%
  • Visitors entering the funnel qualified — with the CRM86%+63 p.p.
  • Deals without a defined stage — today41%
  • Deals without a defined stage — with the CRM5%−36 p.p.

Illustrative scenario, not customer measurements. The percentages are meant to compare the two ways of working and vary according to each company's process. The example considers a B2B operation with a sales cycle of a few weeks.

In practice

How the website visitor interacts crosses the entire cycle

From the first chat to the signature takes weeks and several people. The funnel is what keeps everyone looking at the same state of the business.

  1. The chat creates the qualified card

    Size, pain, and deadline collected in the conversation enter as fields of the deal.

  2. The journey on the site goes along

    The pages visited before the chat remain in history — context that no form delivers.

  3. Each stage has a deadline

    Meetings, proposals, and negotiations carry the date of the next action, and what delays appears in red.

  4. The forecast comes from the funnel

    Price per stage and historical conversion provide the month's projection without anyone creating a spreadsheet.

FAQ

Before following up the entire cycle.

The most common questions about automatic qualification, stages, forecasting, and website integration.

How does the Kanban CRM for Website Chat work in practice?

The Kanban CRM for Website Chat by Nexloo integrates directly with Website Chat to organize leads and deals in a visual Kanban-style pipeline integrated with WhatsApp. The connection is made via the official API, leveraging capturing visitors at the moment of highest purchase intent. After the initial setup, all messages received in Website Chat are processed by the Nexloo platform, allowing automation, distribution among agents, and intelligent responses. The customer experience remains native to Website Chat, without external redirects.

Can I test the Kanban CRM for Website Chat for free?

Yes, we offer a 7-day free trial with all features of the Kanban CRM for Website Chat enabled. The integration with Website Chat is activated in minutes during the trial, allowing you to receive and respond to real messages through the channel. We do not require a credit card to start. The evaluation period is sufficient to prove the benefits of automating Website Chat with the platform. After the trial, affordable plans scale according to the volume of messages processed by Website Chat monthly, with no surprises in billing.

Does the Kanban CRM for Website Chat integrate with my other systems?

Yes, the Kanban CRM for Website Chat was built to function within existing ecosystems. The integration with Website Chat is just the starting point: via Zapier, webhooks, or RESTful API, also connect CRM, ERP, e-commerce platforms, and internal systems. Data from conversations in Website Chat flows automatically to your management tools, eliminating manual entry. For advanced scenarios of capturing visitors at the moment of highest purchase intent, the API allows building custom automations that trigger actions across multiple systems simultaneously. Complete documentation and dedicated support are available.

How long does it take to set up the Kanban CRM for Website Chat?

The integration of the Kanban CRM for Website Chat with Website Chat takes approximately 15 minutes for basic setup. The specific process involves copying a JavaScript snippet to your site, customizing colors and widget position, and defining opening triggers. Advanced functionalities such as conditional automations based on user behavior in Website Chat and integrations with CRM may take 1 to 3 days of refinement. The platform includes a visual setup assistant specific to Website Chat and technical support that accompanies the entire implementation, ensuring the integration works correctly from day one.

Are conversations via the Kanban CRM for Website Chat protected and compliant with LGPD?

Yes, all communication processed by the Kanban CRM for Website Chat in Website Chat is protected with end-to-end encryption, leveraging even the native security of Website Chat. The Nexloo platform adds extra layers of protection with role-based access control, automated consent logging, and data deletion mechanisms as required by LGPD. Conversations in Website Chat are stored in certified infrastructure with regular backups. Configurable retention policies allow you to define how long data from interactions via Website Chat remains available.

What is the difference between the Kanban CRM for Website Chat and traditional CRMs?

Traditional CRMs were not built for Website Chat. The Kanban CRM for Website Chat integrates natively with Website Chat, automatically creating cards from conversations, logging message history, and allowing follow-up actions directly through the channel. A visual pipeline where sales originating from Website Chat are managed with drag-and-drop, leveraging capturing visitors at the moment of highest purchase intent to close deals.

How long until I see results using the Kanban CRM for Website Chat?

After setting up the Kanban CRM for Website Chat connected to Website Chat, the first results are immediate: response times drop drastically and no message goes unattended. In 1 to 2 weeks, metrics such as conversion rate and customer satisfaction in Website Chat begin to reflect improvement. The full impact on revenue and operational efficiency consolidates in 3 to 4 weeks, a period during which automations are fine-tuned and the team is fully adapted to the new workflow via the platform.

Last step

Where is your cycle loses business

A short conversation to map out at which stage of your process opportunities most often stall.

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No commitment. One conversation to map where your operation is losing sales.

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