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Omnichannel Sales: One Buyer, Not Three Leads

Buyers search where it's fastest. Without a unique ID, your team treats them as three leads, contacting the same person thrice.

Our Clients Companies that trust the operation

+180k

Messages and media exchanged every day

+1,200

Companies that trust our solutions

+40k

Automations built on our platform

O que é Omnichannel para Vendas

The Omnichannel for Sales from Nexloo unifies all communication channels into a single service platform, specifically focused on conversion and closing. Automate sales processes that consume hours of your team's time and transform disorganized pipelines and cold leads into an efficient and scalable operation.

Conversion and closing processes require consistency, speed, and continuous follow-up. The Nexloo platform delivers intelligent automation that allows you to convert more leads into customers without increasing headcount or sacrificing service quality.

Results

Benefícios do Omnichannel para Vendas

What changes in sales when the same buyer no longer turns into three leads.

3x

More efficiency in conversion and closing

Omnichannel for Sales automates repetitive processes to convert more leads into customers without manual effort.

70%

Reduction of operational tasks

Eliminate manual activities related to conversion and closing and free your team for strategic tasks.

24/7

Continuous sales operation

Conversion and closing processes work continuously, capturing opportunities outside of business hours.

50%

Fewer operational errors

Intelligent automation reduces human errors in conversion and closing processes and standardizes operations.

Features

Funcionalidades do Omnichannel para Vendas

Recursos projetados para transformar o atendimento no segmento de vendas.

Unified multichannel inbox

WhatsApp, Instagram, Messenger, Telegram, and website chat in a single organized inbox.

Context preserved across channels

If a customer starts on Instagram and continues on WhatsApp, the agent sees the entire unified history.

Intelligent routing by channel

Distribute conversations from each channel to specialized teams with configurable rules.

Consolidated reports by channel

Compare performance across channels with metrics on volume, response time, and satisfaction.

Unified inbox

All messages from WhatsApp, Instagram, Facebook, Telegram, and website chat in a single interface.

Seamless switching between channels

Continue a conversation on any channel without losing context, history, or previously collected customer data.

Unique contact across all channels

WhatsApp, direct message, email, and chat from the same client become a single record. The agent sees the whole person, not just the part that came through that channel.

Unified inbox with channel filter.

Everything in one queue, with the option to check only WhatsApp when the volume gets high. Unification is the standard; separation is a choice, not a limitation.

Response on the channel where the person wrote

Those who emailed receive an email; those who contacted via direct receive a direct message. The agent types in one place, and the platform delivers to the right channel.

Merging duplicate contacts

When the same customer appears twice through different channels, the two records merge into one — with both histories preserved on the same timeline.

Distribution rules by channel

Email can go to finance and direct to sales, or everything to the same queue. The rule is yours, and it applies without anyone manually sorting.

Internal notes that the client does not see

The team communicates within the support system, tagging colleagues, without opening a second tool and without the risk of the observation being seen by the customer.

Subscription and tone by channel

Email requires formality and a signature; direct messages require short phrases. The same agent writes in the correct record for each one, with separate templates.

History survives the change of attendant

When the conversation changes hands or channels, the entire history goes along — and the customer doesn't have to start explaining from scratch.

Indicators by channel and by agent

First response time, volume, and satisfaction separated by channel. This is how you discover that email has a two-day queue while WhatsApp responds in minutes.

Comece a usar Omnichannel para Vendas

Peça um diagnóstico gratuito e descubra como o Omnichannel pode transformar seu atendimento.

Segments

Para quem é o Omnichannel para Vendas

Sales operations that benefit the most from omnichannel support.

Companies with high sales demand

SMEs with 50+ interactions/day

Disorganized pipeline and cold leads result in lost productivity and below-expected results.

Teams that need to scale conversion and closing

Teams of 5-30 employees

Manual conversion and closing processes do not scale as the business grows.

Operations that require conversion and closing 24/7

Companies with off-hours support

Customers expect immediate responses, but the team only works during business hours.

Operations with audience across multiple networks

Starting from 3 users

They receive the same customer through three different channels and treat each channel as if it were a new person.

Support with teams separated by channel

Starting from 3 users

You have one person on email, another on WhatsApp, and another on social media — and none of them see what the others have replied.

Multichannel retail and e-commerce

Starting from 3 users

Responds to the same request across different channels and ends up giving conflicting information.

Long-term relationship services

Starting from 3 users

They follow the same client for years and need to find what was agreed upon six months ago, in any channel.

Operations with support and billing

Starting from 3 users

They talk to the same person for different reasons and need a unique history to avoid contradictions.

Education and community institutions

Starting from 3 users

They communicate with families and students through various means and lose messages along the way.

Operations with distributed team

Starting from 3 users

They need anyone, from any unit, to see the same conversation and the same history.

Technical support with multiple entries

Starting from 3 users

They receive the same request via email and chat and end up treating them as two distinct problems.

Deals with consultative selling

Starting from 3 users

Leads negotiations that go through multiple channels and cannot lose the thread between one contact and another.

What sets us apart

Por que escolher Nexloo para Vendas

What's included in the plan for multichannel sales teams.

  1. All channels on one screen

    Eliminate the need to switch between WhatsApp Web, Instagram, email, and other apps.

  2. Consistent cross-channel experience

    Customers receive the same level of service regardless of the channel chosen for contact.

  3. Scale without multiplying tools

    Add new service channels without hiring new platforms or training separate teams.

  4. 360° view of the customer

    Complete history of interactions across all channels, unified profile, and recorded preferences.

Ecosystem

Integrations that simply work.

Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it

Where the conversation flows to

  • Parceiro OficialMeta
  • Zapier
  • HubSpot
  • Salesforce
  • RD Station
  • Pipedrive
  • API REST

Where the lead comes from, and where the team works after

  • Mais pedidaMeta Ads
  • Google Ads
  • Meta Lead Forms
  • Google Sheets
  • Google Calendar
  • Shopify
  • Slack

What's changing

The same buyer, counted three times.

The person who is deciding researches wherever it is fastest: sees the ad, sends a direct message, then calls on WhatsApp. Without a unique identity, your operation treats this as three leads and approaches the same person three times.

The operation, compared

Scenario
  • Leads recognized across channels — today21%
  • Leads recognized across channels — with omnichannel93%+72 p.p.
  • Duplicate contacts in the database — today34%
  • Duplicate contacts in the database — with the omnichannel4%−30 p.p.

Illustrative scenario, not customer measurements. The percentages are meant to compare the two modes of operation and vary according to each company's process. The example considers a commercial operation that receives leads through social media, website, and WhatsApp.

In practice

How four channels work turned into a negotiation

Unification is not just merging inboxes on one screen. It's recognizing that those messages are from the same person and linking them to the same business.

  1. Everything arrives in the same queue

    WhatsApp, direct message, email, and chat go into one inbox, with the source channel marked.

  2. The contact is recognized

    Phone, email, and network user point to a single record, with consolidated history.

  3. The response goes out through the right channel

    The salesperson writes in one place; the platform delivers where the person wrote.

  4. The funnel receives everything.

    Every conversation, from any channel, feeds the same card — and the negotiation has a single status.

FAQ

Before unifying your channels.

The most common questions about unique contacts, merging duplicates, and routing by channel.

How does Omnichannel for Sales work in practice?

The Omnichannel for Sales from Nexloo unifies all communication channels into a single service platform, specifically optimized for conversion and closing processes. When activated, the system automates conversion and closing tasks that previously consumed hours of the team’s time. Leads and interactions are processed automatically following configurable rules, while the team only receives cases that truly require human attention. Real-time reports allow tracking of conversion and closing metrics and identifying continuous improvement points.

Does Omnichannel for Sales offer a free trial period?

Yes, Nexloo offers a 7-day complete trial of Omnichannel for Sales so teams can validate the automation of conversion and closing in the real scenario of the company. During this period, it is possible to activate sales flows, measure impact on productivity, and evaluate whether the solution meets your needs to convert more leads into customers. We do not require a credit card or contract for the trial. After the evaluation, we have plans that accompany the growth of the operation, charging proportionally to the actual use of the platform in conversion and closing processes.

Does Omnichannel for Sales integrate with other company tools?

Absolutely. Omnichannel for Sales is designed to connect with diverse business ecosystems that support conversion and closing processes. Native integrations via Zapier cover hundreds of popular applications. For internal systems, webhooks allow bidirectional communication with ERPs, sales platforms, and proprietary databases. The documented RESTful API enables complex automations between Omnichannel for Sales and any system that supports HTTP, expanding possibilities to convert more leads into customers in an integrated manner. All configurations come with technical support included in the plan.

How long does it take to set up Omnichannel for Sales?

The initial setup of Omnichannel for Sales takes between 10 and 30 minutes for basic activation of conversion and closing flows. Connecting channels, defining distribution rules, and customizing sales messages are guided steps by the setup assistant. For advanced conversion and closing automations with conditional rules and external integrations, the complete process can take from 1 to 5 days depending on operational complexity. Ready-made templates for conversion and closing processes are available and can be activated with a click to speed up implementation.

Does Omnichannel for Sales ensure data security in conversion and closing processes?

Completely. Security is a priority in Omnichannel for Sales, especially in conversion and closing flows that handle sensitive information. The platform operates in compliance with LGPD, using encryption for all data traffic. Configurable permissions control who accesses each type of information in sales processes. Native consent mechanisms, opt-out, and right to be forgotten simplify regulatory compliance. Audit logs record every action for complete traceability in your company's conversion and closing operations.

Why choose Omnichannel for Sales instead of managing channels separately?

Managing conversion and closing in separate channels results in loss of context and rework. Omnichannel for Sales centralizes sales interactions from all channels into a single interface, with unified history by customer, specific automations for conversion and closing applied transversally, and dashboards that consolidate KPIs to convert more leads into customers regardless of the channel of origin.

How soon will I see results using Omnichannel for Sales?

The first results from Omnichannel for Sales in conversion and closing processes are perceived within the first 24 to 48 hours of operation. The immediate reduction of manual tasks and the increase in conversion and closing speed are the quickest gains. Results in indicators such as conversion, satisfaction, and productivity consolidate between the second and fourth week of use, when automations are optimized and the team has internalized the new processes. Companies with a higher volume of interactions tend to notice the return more quickly.

Last step

Where is your lead turns into three people

A short conversation to gauge how many contacts in your database are the same person across different channels.

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No commitment. One conversation to map where your operation is losing sales.

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