3x
More efficiency in recruitment and internal communication
WhatsApp Business API for HR automates repetitive processes to optimize HR operations without manual effort.
WhatsApp Business API for HR: candidate communication via company number
Recruiters using personal phones is the market norm and a risk: when they leave, the conversation history with candidates leaves too.
Our Clients Companies that trust the operation
+180k
Messages and media exchanged every day
+1,200
Companies that trust our solutions
+40k
Automations built on our platform
O que é WhatsApp Business API para RH
The WhatsApp Business API for HR from Nexloo connects your company to the official WhatsApp Business API with a green badge and advanced features, specifically focused on recruitment and internal communication. Automate HR processes that consume hours of your team's time and transform slow and disorganized selection processes into efficient and scalable operations.
Recruitment and internal communication processes require consistency, speed, and continuous monitoring. The Nexloo platform delivers intelligent automation that allows you to optimize HR processes without increasing headcount or sacrificing service quality.
Results
Benefícios do WhatsApp Business API para RH
What changes in HR when the recruitment process moves off personal cell phones.
70%
Reduction of operational tasks
Eliminate manual activities related to recruitment and internal communication, freeing your team for strategic tasks.
24/7
Continuous HR operation
Recruitment and internal communication processes operate continuously, capturing opportunities outside business hours.
50%
Fewer operational errors
Intelligent automation reduces human errors in recruitment and internal communication processes and standardizes operations.
Features
Funcionalidades do WhatsApp Business API para RH
Recursos projetados para transformar o atendimento no segmento de rh.
Verified account green badge
Convey credibility with the official WhatsApp Business verification badge on your account.
Unlimited messages without banning
The official API allows a high volume of messages within Meta's policies without the risk of blocking.
Webhooks and native integrations
Connect existing systems like ERP, CRM, and e-commerce via documented RESTful API.
Multi-number and multi-agent
Manage multiple WhatsApp Business numbers with separate teams in a centralized dashboard.
Official WhatsApp API
Direct connection to Meta's official API, ensuring stability, speed, and compliance with policies.
Green verification badge
Assisted process for obtaining the verified badge that increases trust and message open rates.
Account verification and official seal
Nexloo handles the business verification with Meta and the request for the badge. The client sees the company's name instead of a random number — and decides in seconds whether to respond.
No limit on connected devices
How many agents do you need at the same number, without a phone on the desk and without the instability of keeping a device connected all day long.
Approval of models accompanied
You write the model, the platform sends it to Meta, and shows the status. Rejections come with a reason, and adjustments are made before the campaign relies on them.
24-hour window controlled
Within the window, the conversation is free and without model costs; outside of it, only approved templates are sent. The platform shows the status of each conversation.
Delivery and read receipt
Sent, delivered, and read come as the status of each message. For billing and mandatory communication, this record is the difference between notifying and proving that you notified.
Click-to-WhatsApp ads
Meta campaigns that open a conversation go directly to the official number, with the source campaign tagged in the contact — and attribution stops being a guess.
Quality monitor of the number
Meta maintains a quality indicator on your number and limits sending when it drops. The platform monitors this indicator and alerts before the limitation.
Sending tier escalation
The daily conversation limit increases according to the number's history. The platform shows what step you are on and what is needed for the next one.
Migration of the number you already use
The current number can be migrated to the API while keeping customer contacts. There's no need to share a new number or restart the database.
Comece a usar WhatsApp Business API para RH
Peça um diagnóstico gratuito e descubra como o WhatsApp Business API pode transformar seu atendimento.
Segments
Para quem é o WhatsApp Business API para RH
The HR structures that benefit the most from the Official API.
Companies with high HR demand
SMEs with 50+ interactions/day
Slow and disorganized selection processes lead to loss of productivity and below-expected results.
Teams that need to scale recruitment and internal communication
Teams of 5-30 employees
Manual recruitment and internal communication processes do not scale as the business grows.
Operations that require recruitment and internal communication 24/7
Companies with off-hours support
Clients expect immediate responses, but the team only works during business hours.
Operations that have been blocked
Starting from 3 users
Lost a number due to unofficial automation and cannot repeat the episode with the current database.
Large teams in one number
Starting from 3 users
They hit the limit of connected devices of the regular WhatsApp Business and the instability of the connected phone.
Anyone who advertises click-to-WhatsApp.
Starting from 3 users
They need the official number to run the cheapest acquisition ad format available today.
Communication with proof of obligation
Starting from 3 users
They need to demonstrate when they notified, to whom, and if the message was received.
Sending outside the 24-hour window
Starting from 3 users
They depend on reaching the client when they haven't initiated contact first — which is only allowed by the approved model.
Integration with proprietary ERP and CRM
Starting from 3 users
They want to send and receive messages from the system itself, without anyone opening a second screen.
Schedules with more than one operation
Starting from 3 users
They need numbers separated by unit or brand, with teams and reports under the same account.
High and seasonal volume
Starting from 3 users
They concentrate sending on specific dates and cannot discover a tier limit on the day of the campaign.
Operations that switched tools
Starting from 3 users
They are already using the API from another provider and want to migrate without changing their number or losing their history.
What sets us apart
Por que escolher Nexloo para RH
What is already included in the plan with the Official WhatsApp API.
Official Meta Business Partner
Nexloo is an authorized partner of Meta, ensuring direct access to the API without intermediaries.
Accelerated account approval
Simplified verification and approval process with dedicated support throughout the setup.
Business scalability
Supports thousands of simultaneous conversations with robust infrastructure and guaranteed SLA.
Specialized technical support
Dedicated team for integration, troubleshooting, and continuous optimization of your operation via API.
Ecosystem
Integrations that simply work.
Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it
Where the conversation flows to
- Parceiro OficialMeta
- Zapier
- HubSpot
- Salesforce
- RD Station
- Pipedrive
- API REST
Where the lead comes from, and where the team works after
- Mais pedidaMeta Ads
- Google Ads
- Meta Lead Forms
- Google Sheets
- Google Calendar
- Shopify
- Slack
What's changing
The recruiter has left. The history went along.
Talking to candidates on personal cell phones is the market standard and a double risk: the company loses the record of the process and handles personal data on a device it doesn't control.
In practice
How the process flows to belong to the company
The number is institutional, access is by permission, and the history remains — even after the person who managed the process leaves the team.
The number belongs to the company
Candidate speaks with the institution, not with someone's phone — and recognizes this by the badge.
The invitation is sent via template
Outside the 24-hour window, only the approved model is delivered. That's how the invitation arrives.
Access is revocable
When the recruiter leaves, access is revoked and the history remains with the company.
The data remains under control
Resumes and personal information stay on the platform, with a record of who accessed them.
FAQ
Before institutionalizing the HR channel.
The most common questions about LGPD, permission-based access, invitation template, and migration.
How does the WhatsApp Business API for HR work in practice?
The WhatsApp Business API for HR from Nexloo connects your company to the official WhatsApp Business API with a green badge and advanced features, specifically optimized for recruitment and internal communication processes. Once activated, the system automates recruitment and internal communication tasks that previously consumed hours of the team. Leads and interactions are processed automatically following configurable rules, while the team only receives cases that truly require human attention. Real-time reports allow tracking of recruitment and internal communication metrics and identifying continuous improvement points.
Does the WhatsApp Business API for HR offer a free trial period?
Yes, Nexloo offers a full 7-day trial of the WhatsApp Business API for HR so that teams can validate the automation of recruitment and internal communication in the real scenario of the company. During this period, it is possible to activate HR flows, measure impact on productivity, and assess whether the solution meets your needs to optimize HR processes. We do not require a credit card or contract for the trial. After evaluation, we have plans that scale with the growth of the operation, charging proportionally to the actual use of the platform in recruitment and internal communication processes.
Does the WhatsApp Business API for HR integrate with other company tools?
Absolutely. The WhatsApp Business API for HR is designed to connect with diverse business ecosystems that support recruitment and internal communication processes. Native integrations via Zapier cover hundreds of popular applications. For internal systems, webhooks allow bidirectional communication with ERPs, HR platforms, and proprietary databases. The documented RESTful API enables complex automations between the WhatsApp Business API for HR and any system that supports HTTP, expanding possibilities to optimize HR processes in an integrated manner. All configurations come with included technical support in the plan.
How long does it take to set up the WhatsApp Business API for HR?
The initial setup of the WhatsApp Business API for HR takes between 10 and 30 minutes for basic activation of recruitment and internal communication flows. Connecting channels, defining distribution rules, and customizing HR messages are steps guided by the setup assistant. For advanced automations in recruitment and internal communication with conditional rules and external integrations, the complete process can take from 1 to 5 days depending on operational complexity. Ready-made templates for recruitment and internal communication processes are available and can be activated with one click to accelerate implementation.
Does the WhatsApp Business API for HR maintain data security in recruitment and internal communication processes?
Completely. Security is a priority in the WhatsApp Business API for HR, especially in recruitment and internal communication flows that handle sensitive information. The platform operates in compliance with LGPD, using encryption across all data traffic. Configurable permissions control who accesses each type of information in HR processes. Native consent, opt-out, and right to be forgotten mechanisms simplify regulatory compliance. Audit logs record every action for complete traceability in your company's recruitment and internal communication operations.
Why use WhatsApp Business API for HR instead of the WhatsApp Business App?
The basic WhatsApp Business app does not support volume or automation of recruitment and internal communication at scale. The WhatsApp Business API for HR enables multi-agents for HR, specialized chatbots for slow and disorganized selection processes, integration with recruitment and internal communication systems via API, and processing of hundreds of simultaneous conversations. It is the necessary leap for recruitment and internal communication operations that exceed the limits of the common app.
How soon will I see results using WhatsApp Business API for HR?
The first results from the WhatsApp Business API for HR in recruitment and internal communication processes are noticed within the first 24 to 48 hours of operation. The immediate reduction of manual tasks and the increase in the speed of recruitment and internal communication are the quickest gains. Results in indicators such as conversion, satisfaction, and productivity consolidate between the second and fourth week of use, when automations are optimized and the team has already internalized the new processes. Companies with a higher volume of interactions tend to perceive the return more quickly.
Last step
Where is your process leaves the company
A short conversation to assess how much of your recruitment history is currently on a personal cell phone.
- No credit card
- Set up in 5 minutes
- Cancel whenever you like
Request your free assessment
No commitment. One conversation to map where your operation is losing sales.
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