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Omnichannel for Real Estate: Two Agents Stop Calling the Same Prospect

The prospect requested information on two listings and received two calls from the same agency with different offers. Duplication costs credibility.

Our Clients Companies that trust the operation

+180k

Messages and media exchanged every day

+1,200

Companies that trust our solutions

+40k

Automations built on our platform

O que é Omnichannel para Imobiliárias

The Omnichannel for Real Estate from Nexloo unifies all communication channels into a single service platform, tailored to the specific needs of agents and real estate companies. With a solution developed for the real estate sector, your team automates property lead management and focuses on what really matters: selling and renting properties.

Companies in the real estate segment face unique challenges in communication and client relationships. The complete service platform Nexloo addresses these challenges with accessible technology, quick setup, and proven results from hundreds of agents and real estate companies across Brazil.

Results

Benefícios do Omnichannel para Imobiliárias

What changes at the real estate agency when the same interested party no longer becomes two leads.

3x

Increased productivity in the real estate sector

Omnichannel for Real Estate eliminates repetitive manual tasks and allows your team to focus on selling and renting properties efficiently.

80%

Reduced response time

Serve agents and real estate companies instantly at any time, leaving no message unanswered.

24/7

Full availability for agents and real estate companies

Clients in the real estate sector receive immediate responses even outside business hours.

45%

Increased customer satisfaction

Resolve inquiries and demands from agents and real estate companies quickly, enhancing the customer experience.

Features

Funcionalidades do Omnichannel para Imobiliárias

Recursos projetados para transformar o atendimento no segmento de imobiliárias.

Unified multichannel inbox

WhatsApp, Instagram, Messenger, Telegram, and website chat in a single organized inbox.

Context preserved across channels

If a client starts on Instagram and continues on WhatsApp, the agent sees the entire unified history.

Intelligent routing by channel

Distribute conversations from each channel to specialized teams with configurable rules.

Consolidated reports by channel

Compare performance across channels with metrics on volume, response time, and satisfaction.

Unified inbox

All messages from WhatsApp, Instagram, Facebook, Telegram, and website chat in a single interface.

Seamless switching between channels

Continue a conversation on any channel without losing context, history, or previously collected customer data.

Unique contact across all channels

WhatsApp, direct message, email, and chat from the same client become a single record. The agent sees the whole person, not just the part that came through that channel.

Unified inbox with channel filter.

Everything in one queue, with the option to check only WhatsApp when the volume gets high. Unification is the standard; separation is a choice, not a limitation.

Response on the channel where the person wrote

Those who emailed receive an email; those who contacted via direct receive a direct message. The agent types in one place, and the platform delivers to the right channel.

Merging duplicate contacts

When the same customer appears twice through different channels, the two records merge into one — with both histories preserved on the same timeline.

Distribution rules by channel

Email can go to finance and direct to sales, or everything to the same queue. The rule is yours, and it applies without anyone manually sorting.

Internal notes that the client does not see

The team communicates within the support system, tagging colleagues, without opening a second tool and without the risk of the observation being seen by the customer.

Subscription and tone by channel

Email requires formality and a signature; direct messages require short phrases. The same agent writes in the correct record for each one, with separate templates.

History survives the change of attendant

When the conversation changes hands or channels, the entire history goes along — and the customer doesn't have to start explaining from scratch.

Indicators by channel and by agent

First response time, volume, and satisfaction separated by channel. This is how you discover that email has a two-day queue while WhatsApp responds in minutes.

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Segments

Para quem é o Omnichannel para Imobiliárias

The real estate operation formats that benefit the most from omnichannel support.

corretores e imobiliárias de pequeno porte

Equipes de 2-10 pessoas

Lack of organization in managing property leads causes lost opportunities and daily rework.

corretores e imobiliárias em crescimento

Equipes de 10-50 pessoas

Increasing demand volume exceeds the team's capacity to sell and rent properties with quality.

corretores e imobiliárias com múltiplas unidades

Operações com 3+ locais

Standardizing service across branches and maintaining uniform quality is challenging without centralization.

Operations with audience across multiple networks

Starting from 3 users

They receive the same customer through three different channels and treat each channel as if it were a new person.

Support with teams separated by channel

Starting from 3 users

You have one person on email, another on WhatsApp, and another on social media — and none of them see what the others have replied.

Multichannel retail and e-commerce

Starting from 3 users

Responds to the same request across different channels and ends up giving conflicting information.

Long-term relationship services

Starting from 3 users

They follow the same client for years and need to find what was agreed upon six months ago, in any channel.

Operations with support and billing

Starting from 3 users

They talk to the same person for different reasons and need a unique history to avoid contradictions.

Education and community institutions

Starting from 3 users

They communicate with families and students through various means and lose messages along the way.

Operations with distributed team

Starting from 3 users

They need anyone, from any unit, to see the same conversation and the same history.

Technical support with multiple entries

Starting from 3 users

They receive the same request via email and chat and end up treating them as two distinct problems.

Deals with consultative selling

Starting from 3 users

Leads negotiations that go through multiple channels and cannot lose the thread between one contact and another.

What sets us apart

Por que escolher Nexloo para Imobiliárias

What's included in the plan for multichannel real estate agencies.

  1. All channels on one screen

    Eliminate the need to switch between WhatsApp Web, Instagram, email, and other apps.

  2. Consistent cross-channel experience

    Clients receive the same level of service regardless of the contact channel chosen.

  3. Scale without multiplying tools

    Add new service channels without hiring new platforms or training separate teams.

  4. 360° view of the customer

    Complete history of interactions across all channels, unified profile, and recorded preferences.

Ecosystem

Integrations that simply work.

Connect Nexloo to the tools you already run on, without friction — more than 5,000 apps available to extend your support hub and automate the work around it

Where the conversation flows to

  • Parceiro OficialMeta
  • Zapier
  • HubSpot
  • Salesforce
  • RD Station
  • Pipedrive
  • API REST

Where the lead comes from, and where the team works after

  • Mais pedidaMeta Ads
  • Google Ads
  • Meta Lead Forms
  • Google Sheets
  • Google Calendar
  • Shopify
  • Slack

What's changing

Two brokers they called the same client.

The interested party requested information on two listings and received two calls from the same real estate agency, with different offers. The duplication costs not only time: it costs credibility.

The operation, compared

Scenario
  • Leads recognized across channels — today23%
  • Leads recognized across channels — with omnichannel91%+68 p.p.
  • Duplicate leads in the portfolio — today36%
  • Duplicate leads in the portfolio — with omnichannel5%−31 p.p.

Illustrative scenario, not customer measurements. The percentages are meant to compare the two ways of working and vary according to each company's process. The example considers a real estate agency with listings on portals and support through various channels.

In practice

How does the portfolio work stops duplicating

In an operation with few high-value deals, two brokers in the same person is a visible problem for the client. A unique identity resolves it before it happens.

  1. Every portal enters the same queue

    Ads from different sources go into one inbox, with the property marked.

  2. The interested party is recognized.

    Matching phone and email consolidate contacts before outreach.

  3. The portfolio respects the first.

    Those who have already attended continue with the client, while others see that they are being worked on.

  4. The document stays in the contact

    What comes in via email is added to the same record as the WhatsApp conversation.

FAQ

Before unifying your portfolio.

The most common questions about portals, merging duplicates, and broker portfolios.

How does Omnichannel for Real Estate work in practice?

The Omnichannel for Real Estate from Nexloo was specifically developed to meet the needs of the real estate sector. The solution unifies all communication channels into a single service platform, tailored for agents and real estate companies. In practice, agents and real estate companies can set up the tool in minutes, connecting their service channels and customizing flows for managing property leads. The system learns from interactions and becomes more efficient over time, allowing your team to focus on selling and renting properties instead of repetitive operational tasks.

Does Omnichannel for Real Estate have a free plan for agents and real estate companies?

Yes, Nexloo offers a 7-day free trial with full access to Omnichannel for Real Estate for agents and real estate companies. Professionals in the real estate sector can set up the system, connect preferred channels, and test it with real demands for managing property leads without financial commitment. No payment information is required to start. After the trial, flexible plans cater to everything from individual offices to networks with multiple units, scaling as needed. Our team supports agents and real estate companies throughout the evaluation, ensuring full utilization of the resources available for the sector.

How to connect Omnichannel for Real Estate to the systems I already use?

Connecting Omnichannel for Real Estate with tools used by agents and real estate companies is done without the need for programming. Nexloo offers ready connectors via Zapier and webhooks for the most popular systems in the real estate sector, as well as a RESTful API for specific integrations. Real estate management, scheduling, financial, and marketing software can be integrated directly. For agents and real estate companies with proprietary systems, the API documentation allows technical teams to create custom connections. Our technical support assists with each integration at no additional cost.

How long does it take to set up Omnichannel for Real Estate?

The initial setup of Omnichannel for Real Estate for agents and real estate companies takes between 10 and 30 minutes for the basic version. The process includes creating an account, connecting communication channels, and customizing automated messages for the real estate sector. Advanced features such as complex automations and integrations with specific systems for agents and real estate companies may take 1 to 3 days for complete setup. Nexloo provides pre-configured templates for the real estate sector that significantly speed up the initial setup and reduce the learning curve.

Is Omnichannel for Real Estate safe for customer data in the real estate sector?

Absolutely. Omnichannel for Real Estate meets specific security requirements for agents and real estate companies, operating in full compliance with LGPD. Communications are protected by encryption at all stages. Granular access control allows defining which employees can view sensitive customer data in the real estate sector. Features such as automatic consent, opt-out, and data deletion meet regulatory obligations without operational effort. Servers with international certifications provide additional protection for information handled by agents and real estate companies.

Why choose Omnichannel for Real Estate instead of managing channels separately?

Managing channels separately in the real estate sector means switching between multiple windows, losing context between interactions, and duplicating configurations. Omnichannel for Real Estate consolidates everything into a single interface optimized for agents and real estate companies, with a unified history for each client, cross-automations for managing property leads, and consolidated reports that show actual performance in selling and renting properties across all channels.

How long until I see results using Omnichannel for Real Estate?

Initial results with Omnichannel for Real Estate are visible within the first 48 hours, especially in response speed and organization of service for agents and real estate companies. Productivity metrics and reduction of manual tasks appear in the first week of active use. Impact on revenue and customer retention in the real estate sector typically consolidates between 2 and 4 weeks, as the team masters the tool and automations are refined. Positive ROI is often achieved in the first month for operations with a regular volume of interactions.

Last step

Where is your portfolio duplicates interested party

A short conversation to gauge how many leads in your portfolio are the same person across different platforms.

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